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Head in the Clouds? Experts Explain “What is the Cloud?” Featured Image

Head in the Clouds? Experts Explain “What is the Cloud?”

by: Jacob Blynthe  /  July 12, 2013

A lot of talks exist in tech forums about the cloud. But what exactly is the cloud, and why is it relevant to a business? Mentioning "the cloud" drives home the image of a puffy bag of data, floating high above the world and containing the information of millions of users. This visual isn't too far off the mark!

Simply put, the cloud is a storage device for all of your virtual information. While the idea of a puffy white sack of data is an exciting way to personify the cloud, a more realistic description of the cloud is a massive room full of servers. There are entire buildings dedicated just to these virtual storage devices. Apple built a gigantic server farm in North Carolina solely for its iCloud service. These secure sites enable the data of millions of users to be stored safely and securely.

The cloud is a boon to businesses of all sizes. It acts as a flexible and high-performance server for company data. If website traffic is low, resources from the cloud can be pushed to other areas. Suppose your site experiences a burst of activity. In that case, the cloud can accommodate additional bandwidth and keep the company's website running smoothly.

One of the key benefits of cloud servers for businesses lies in the fact that the information is stored in the cloud versus on a physical drive. This means that if any hardware is corrupted at the business's actual physical location, the data stored on this hardware can be retrieved from the cloud server. This is a huge advantage for businesses of all types – as maintaining accurate information is vital.

When seeking a hosting service that offers cloud servers, ensure that the company doesn't oversell its cloud. This means that if all users attempted to work at maximum bandwidth simultaneously, the server would fail. Reputable companies won't oversell their clouds, which ensures reliable operation for your site at all times.

Also, keep security in mind as you use a cloud server. Your information isn't stored on a local physical hard drive but a virtual server. This means that passwords should be strong and robust enough to ensure the safety of your data.

Cloud servers have proven to be among the most secure and user-friendly ways of managing a company's information. While not as warm and fuzzy as a puffy white cloud of data up in the sky, a secure room full of cloud servers makes a compelling statement to any business seeking safe and reliable hosting services.

Written by Jacob Blynthe  /  July 12, 2013